Improving Twitter posts, lessons learned offline

Headline writing tips help you craft more effective tweets

Twitter excels as a platform for news. The network of short message updates has turned into a system that can be used as a journalism platform. You only have to read the latest stories coming out of Iran to know that Twitter has come of age as a news medium.

As a news form, tweets---what you call those short status messages of not more than 140 characters---are better thought of as expanded headlines.

I've recently started tweeting for the newspaper I work for. While writing tweets, it occurred to me that the rules of headline writing that I've learned in years of working for newspapers can help improve my tweets and make these more effective.

An effective news tweet, like an effective headline, grabs the reader's attention and tells the story. Here are a few tips on writing effective tweets based on tip for crafting good news headlines:

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