What the media can learn from Facebook | Jeff Jarvis

From the article: I suggest we begin by looking at ourselves as platforms for those communities to organise what they know and then we can also provide what they need to know.

What if we in media are not in the content business? Oh, yes, we will produce content; that’s what we do. But perhaps our greatest value is not in what we produce but in what it produces: signals about people’s interests, about authority, about topics and trends.

Read more at: www.guardian.co.uk

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